Audit result
ya.ru
Updated: 24 days ago
Overall score
55
Visible issuesWhat this means
This English view is based on the saved audit data. Treat it as a free first-pass review from an experienced marketer: it highlights where the page can lose clarity, trust or requests, and what should be checked first.
Visual check
First screen of the page
This snapshot shows which page the audit checked. It makes it easier to compare conclusions with the real first screen instead of treating them as text generated without context.
https://ya.ru/showcaptcha?cc=1&form-fb-hint=2.47&mt=BE59198BE649BA5D4235F22DE210CE7FA73AD7EABE08C06FE6DCB03D5B2EAFB4171F7A3A2DDB85A53EE16E51D817A5BA872D1DF80E9D072359AEB66034563E5501F8568B8A6ECE59CAF904FCFE4C5A9816C2E3FF7090CF94FC5287A005418CC79349BA7228437BEDF8CD5CCF81C1C14BBF0EC4D53E37D16E78AD146701E9C27FB46695C802E08718EA4253194C75728C729F9B84DE571C0C705164F31CCEC5C94540E43A9BB084593E80EB15CD822AC35AABE032E5C2A8892E191EE1A9E3522107DE4A6243644B0FF6FDF664DBC32611151FCEBD87456FE5E2B88E520DB9DBCDD252D45BE49FD797D8E873DF711388EC60CF52&retpath=aHR0cHM6Ly95YS5ydS8_bnI9MSZyZWRpcmVjdF90cz0xNzgxMzkxMTQ5LjAwMDAw_0020225088a22b8931c67103a01eabc1&t=2%252F1781391150%252F4dcb719b173cf45951cca4f2fdce047e&u=8866672000405114895&s=c76b7f84acc97fa4fefb8e8cff2b0b04
Screenshot saved during the audit
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Coverage
100
The signal looks reliable.
Confidence
83
The signal looks reliable.
Pages checked
4
4 pages were actually read.
Audit history
1
This is the first audit of this page, so there is no previous comparison yet.
Pages we checked
ya.ru
Audit entry pagehttps://ya.ru/showcaptcha?cc=1&form-fb-hint=2.47&mt=BE59198BE649BA5D4235F22DE210CE7FA73AD7EABE08C06FE6DCB03D5B2EAFB4171F7A3A2DDB85A53EE16E51D817A5BA872D1DF80E9D072359AEB66034563E5501F8568B8A6ECE59CAF904FCFE4C5A9816C2E3FF7090CF94FC5287A005418CC79349BA7228437BEDF8CD5CCF81C1C14BBF0EC4D53E37D16E78AD146701E9C27FB46695C802E08718EA4253194C75728C729F9B84DE571C0C705164F31CCEC5C94540E43A9BB084593E80EB15CD822AC35AABE032E5C2A8892E191EE1A9E3522107DE4A6243644B0FF6FDF664DBC32611151FCEBD87456FE5E2B88E520DB9DBCDD252D45BE49FD797D8E873DF711388EC60CF52&retpath=aHR0cHM6Ly95YS5ydS8_bnI9MSZyZWRpcmVjdF90cz0xNzgxMzkxMTQ5LjAwMDAw_0020225088a22b8931c67103a01eabc1&t=2%252F1781391150%252F4dcb719b173cf45951cca4f2fdce047e&u=8866672000405114895&s=c76b7f84acc97fa4fefb8e8cff2b0b04
Words: 122 · Forms: 1 · Buttons: 0 · Status: 200
ya.ru
Abouthttps://ya.ru/showcaptcha?cc=1&form-fb-hint=2.136&mt=4E44476734D7C4635E865CBB3670FAC1C6D318E41DE312AD7F0A0A5C65F227C13D3A76F8D83C594E9CE56A0A4C52AEAF54C62F71A985AD77F2F7178A0522A6A9C7068DA2C5BA7F71BEED967EEBBF240152A937D99C751845954AA35466D5430451F25086CD9282350EDC152F06A925BEF201916D6D75E711AB90C7538F23179333B1BDEB1B845E34260E536D594DC4C20B2DB410A411298458B422CEEC7257C2E9CB9BDAC7391CB0076FACE75654487FADEEB527F908614BDB6645D4A0EF6E06DBEE72716F463BF6898B12916C9FCAE3FED0C373B8344B6579BC6D7207AE859F794F31298F1E9D01562901029264C23991E371C8&retpath=aHR0cHM6Ly95YS5ydS9jb21wYW55_09ad061584ccf827a2777d02de4a3a2c&t=2%252F1781391152%252F26acd607578a1cc7054a02cf8eb375dd&u=8866672147911614949&s=94c27974d016cb322c2fa72e30bfea98
Words: 122 · Forms: 1 · Buttons: 0 · Status: 200
ya.ru
Servicehttps://ya.ru/showcaptcha?cc=1&form-fb-hint=2.339&mt=6AF3528F18291FE9F972C12F55FB655134B9DB5FAEF25FBD9035EEDA06DDB6DDEB71E8B53BDCED7A0F5CD0341A87DB76462D38D833F598C7CE20B24100DED7F6874FAA50E54B5762468904C59FB7A5E87C8CBB943D0A1365BBA067E5599A388723B9CDEDF6AE7CC2BAA6D208DB93A96AABC421F5343CFC79F3DFCBD8DCC786B902AA7561B521DB808357B96F3365AEC94A13B0744C234643F825FF967292AC3AC7272A3489AB4E390355F88CACB95799EF026AA7F8DC3BE380C4A69AB80CCCE6A5C946F21B0F3EF54C67E45A5CE6B4674C91567402360E294D0A8E0A37557EC0663AF1D15D909F261AC3FF6580A6EDDF3DFF4EB8&retpath=aHR0cHM6Ly95YS5ydS9zZXJ2aWNlcw%2C%2C_f9b6d715f140d728a1087348f7a4d5e6&t=2%252F1781391152%252Fa749a5d59c162242b681b0525ff19be8&u=8866672153614651399&s=61dcece4b3333641675c15ee9127ad8d
Words: 122 · Forms: 1 · Buttons: 0 · Status: 200
ya.ru
Homehttps://ya.ru/?nr=1&redirect_ts=1781391152.00000
Words: 64 · Forms: 1 · Buttons: 0 · Status: 200
How complete this report is
Data sources
dom, noscript, embedded-app-data
What this means for report usefulness
The higher coverage and confidence are, the lower the risk that important content was hidden behind JavaScript or technical issues.
Technical issues in the path
Broken internal links: 0
Problematic forms: 0
Need more context on this report?
If you want to understand how block scores, coverage, confidence, technical signals and recommendations are calculated, open the methodology or FAQ.
How the site compares with similar audits
Average score for similar audits
77
Position in the sample
0
percentile among 2 completed audits
Block comparison
What you offer
Average: 66
Why visitors can trust you
Average: 79
How easy the next step is
Average: 80
How easy the page is to read
Average: 100
Readiness for ads
Average: 80
Commercial clarity
Average: 58
What we found on the site
What you offer: not found
Not foundThe audit did not find enough reliable evidence for what you offer on the checked pages.
Medium confidence: this signal is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
Why visitors can trust you: not found
Not foundThe audit did not find enough reliable evidence for why visitors can trust you on the checked pages.
Medium confidence: this signal is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
How easy the next step is: not found
Not foundThe audit did not find enough reliable evidence for how easy the next step is on the checked pages.
Medium confidence: this signal is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
How easy the page is to read: not found
Not foundThe audit did not find enough reliable evidence for how easy the page is to read on the checked pages.
Medium confidence: this signal is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
Commercial clarity: not found
Not foundThe audit did not find enough reliable evidence for commercial clarity on the checked pages.
Medium confidence: this signal is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
What you offer: check manually
Check manuallyThe audit did not find enough reliable evidence for what you offer on the checked pages.
Medium confidence: this signal is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
Technical signals that affect requests
Meta description
WarningMeta description should be checked manually because it can affect how users or crawlers read the page.
https://ya.ru/showcaptcha?cc=1&form-fb-hint=2.47&mt=BE59198BE649BA5D4235F22DE210CE7FA73AD7EABE08C06FE6DCB03D5B2EAFB4171F7A3A2DDB85A53EE16E51D817A5BA872D1DF80E9D072359AEB66034563E5501F8568B8A6ECE59CAF904FCFE4C5A9816C2E3FF7090CF94FC5287A005418CC79349BA7228437BEDF8CD5CCF81C1C14BBF0EC4D53E37D16E78AD146701E9C27FB46695C802E08718EA4253194C75728C729F9B84DE571C0C705164F31CCEC5C94540E43A9BB084593E80EB15CD822AC35AABE032E5C2A8892E191EE1A9E3522107DE4A6243644B0FF6FDF664DBC32611151FCEBD87456FE5E2B88E520DB9DBCDD252D45BE49FD797D8E873DF711388EC60CF52&retpath=aHR0cHM6Ly95YS5ydS8_bnI9MSZyZWRpcmVjdF90cz0xNzgxMzkxMTQ5LjAwMDAw_0020225088a22b8931c67103a01eabc1&t=2%252F1781391150%252F4dcb719b173cf45951cca4f2fdce047e&u=8866672000405114895&s=c76b7f84acc97fa4fefb8e8cff2b0b04
Canonical
WarningCanonical should be checked manually because it can affect how users or crawlers read the page.
https://ya.ru/showcaptcha?cc=1&form-fb-hint=2.47&mt=BE59198BE649BA5D4235F22DE210CE7FA73AD7EABE08C06FE6DCB03D5B2EAFB4171F7A3A2DDB85A53EE16E51D817A5BA872D1DF80E9D072359AEB66034563E5501F8568B8A6ECE59CAF904FCFE4C5A9816C2E3FF7090CF94FC5287A005418CC79349BA7228437BEDF8CD5CCF81C1C14BBF0EC4D53E37D16E78AD146701E9C27FB46695C802E08718EA4253194C75728C729F9B84DE571C0C705164F31CCEC5C94540E43A9BB084593E80EB15CD822AC35AABE032E5C2A8892E191EE1A9E3522107DE4A6243644B0FF6FDF664DBC32611151FCEBD87456FE5E2B88E520DB9DBCDD252D45BE49FD797D8E873DF711388EC60CF52&retpath=aHR0cHM6Ly95YS5ydS8_bnI9MSZyZWRpcmVjdF90cz0xNzgxMzkxMTQ5LjAwMDAw_0020225088a22b8931c67103a01eabc1&t=2%252F1781391150%252F4dcb719b173cf45951cca4f2fdce047e&u=8866672000405114895&s=c76b7f84acc97fa4fefb8e8cff2b0b04
Meta description
WarningMeta description should be checked manually because it can affect how users or crawlers read the page.
https://ya.ru/showcaptcha?cc=1&form-fb-hint=2.136&mt=4E44476734D7C4635E865CBB3670FAC1C6D318E41DE312AD7F0A0A5C65F227C13D3A76F8D83C594E9CE56A0A4C52AEAF54C62F71A985AD77F2F7178A0522A6A9C7068DA2C5BA7F71BEED967EEBBF240152A937D99C751845954AA35466D5430451F25086CD9282350EDC152F06A925BEF201916D6D75E711AB90C7538F23179333B1BDEB1B845E34260E536D594DC4C20B2DB410A411298458B422CEEC7257C2E9CB9BDAC7391CB0076FACE75654487FADEEB527F908614BDB6645D4A0EF6E06DBEE72716F463BF6898B12916C9FCAE3FED0C373B8344B6579BC6D7207AE859F794F31298F1E9D01562901029264C23991E371C8&retpath=aHR0cHM6Ly95YS5ydS9jb21wYW55_09ad061584ccf827a2777d02de4a3a2c&t=2%252F1781391152%252F26acd607578a1cc7054a02cf8eb375dd&u=8866672147911614949&s=94c27974d016cb322c2fa72e30bfea98
Canonical
WarningCanonical should be checked manually because it can affect how users or crawlers read the page.
https://ya.ru/showcaptcha?cc=1&form-fb-hint=2.136&mt=4E44476734D7C4635E865CBB3670FAC1C6D318E41DE312AD7F0A0A5C65F227C13D3A76F8D83C594E9CE56A0A4C52AEAF54C62F71A985AD77F2F7178A0522A6A9C7068DA2C5BA7F71BEED967EEBBF240152A937D99C751845954AA35466D5430451F25086CD9282350EDC152F06A925BEF201916D6D75E711AB90C7538F23179333B1BDEB1B845E34260E536D594DC4C20B2DB410A411298458B422CEEC7257C2E9CB9BDAC7391CB0076FACE75654487FADEEB527F908614BDB6645D4A0EF6E06DBEE72716F463BF6898B12916C9FCAE3FED0C373B8344B6579BC6D7207AE859F794F31298F1E9D01562901029264C23991E371C8&retpath=aHR0cHM6Ly95YS5ydS9jb21wYW55_09ad061584ccf827a2777d02de4a3a2c&t=2%252F1781391152%252F26acd607578a1cc7054a02cf8eb375dd&u=8866672147911614949&s=94c27974d016cb322c2fa72e30bfea98
Meta description
WarningMeta description should be checked manually because it can affect how users or crawlers read the page.
https://ya.ru/showcaptcha?cc=1&form-fb-hint=2.339&mt=6AF3528F18291FE9F972C12F55FB655134B9DB5FAEF25FBD9035EEDA06DDB6DDEB71E8B53BDCED7A0F5CD0341A87DB76462D38D833F598C7CE20B24100DED7F6874FAA50E54B5762468904C59FB7A5E87C8CBB943D0A1365BBA067E5599A388723B9CDEDF6AE7CC2BAA6D208DB93A96AABC421F5343CFC79F3DFCBD8DCC786B902AA7561B521DB808357B96F3365AEC94A13B0744C234643F825FF967292AC3AC7272A3489AB4E390355F88CACB95799EF026AA7F8DC3BE380C4A69AB80CCCE6A5C946F21B0F3EF54C67E45A5CE6B4674C91567402360E294D0A8E0A37557EC0663AF1D15D909F261AC3FF6580A6EDDF3DFF4EB8&retpath=aHR0cHM6Ly95YS5ydS9zZXJ2aWNlcw%2C%2C_f9b6d715f140d728a1087348f7a4d5e6&t=2%252F1781391152%252Fa749a5d59c162242b681b0525ff19be8&u=8866672153614651399&s=61dcece4b3333641675c15ee9127ad8d
Canonical
WarningCanonical should be checked manually because it can affect how users or crawlers read the page.
https://ya.ru/showcaptcha?cc=1&form-fb-hint=2.339&mt=6AF3528F18291FE9F972C12F55FB655134B9DB5FAEF25FBD9035EEDA06DDB6DDEB71E8B53BDCED7A0F5CD0341A87DB76462D38D833F598C7CE20B24100DED7F6874FAA50E54B5762468904C59FB7A5E87C8CBB943D0A1365BBA067E5599A388723B9CDEDF6AE7CC2BAA6D208DB93A96AABC421F5343CFC79F3DFCBD8DCC786B902AA7561B521DB808357B96F3365AEC94A13B0744C234643F825FF967292AC3AC7272A3489AB4E390355F88CACB95799EF026AA7F8DC3BE380C4A69AB80CCCE6A5C946F21B0F3EF54C67E45A5CE6B4674C91567402360E294D0A8E0A37557EC0663AF1D15D909F261AC3FF6580A6EDDF3DFF4EB8&retpath=aHR0cHM6Ly95YS5ydS9zZXJ2aWNlcw%2C%2C_f9b6d715f140d728a1087348f7a4d5e6&t=2%252F1781391152%252Fa749a5d59c162242b681b0525ff19be8&u=8866672153614651399&s=61dcece4b3333641675c15ee9127ad8d
What you offer
68
What you offer: the basics are present, but there are visible gaps that can reduce requests. The audit checked headline clarity, first-screen text and whether the offer can be understood without reading the whole page.
What we saw in this block
The audit did not find enough reliable support for this area. Make the first screen state the offer, audience and concrete outcome in plain language.
Medium confidence: this conclusion is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
How this block is scoredWhy visitors can trust you
48
Why visitors can trust you: this is one of the weaker areas in the audit. The page needs stronger proof to support the request step. The audit looked for reviews, client logos, case studies, team signals, guarantees and other proof elements.
What we saw in this block
The audit did not find enough reliable support for this area. Add concrete proof near the decision points: cases, results, client logos, reviews, team or process.
Medium confidence: this conclusion is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
How this block is scoredHow easy the next step is
48
How easy the next step is: this is one of the weaker areas in the audit. The page should make the next step easier and safer to understand. The audit checked buttons, forms, direct contacts, CTA wording and friction before the request.
What we saw in this block
The audit did not find enough reliable support for this area. Make the primary call to action consistent and explain the safe next step after clicking.
Medium confidence: this conclusion is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
How this block is scoredHow easy the page is to read
54
How easy the page is to read: the basics are present, but there are visible gaps that can reduce requests. The audit checked headings, text volume, section clarity and whether the content is easy to scan.
What we saw in this block
The audit did not find enough reliable support for this area. Break the content into clearer sections, shorter blocks and headings that answer user questions.
Medium confidence: this conclusion is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
How this block is scoredReadiness for ads
66
Readiness for ads: the basics are present, but there are visible gaps that can reduce requests. The audit checked message match, geography, audience context, technical basics and readiness for traffic.
What we saw in this block
The audit did not find enough reliable support for this area. Make the page align with the traffic promise and show market, audience, offer and proof early.
Medium confidence: this conclusion is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
How this block is scoredCommercial clarity
44
Commercial clarity: this is one of the weaker areas in the audit. The page should explain the commercial next step more clearly. The audit checked pricing signals, process, terms, FAQ and whether the visitor understands the commitment.
What we saw in this block
The audit did not find enough reliable support for this area. Explain what happens after the request and add enough context about scope, process or pricing logic.
Medium confidence: this conclusion is useful for a first pass, but should be checked against the real website. It is based on a sample of 4 pages that could be read during the audit.
How this block is scoredMain issues
The commercial conditions may not be clear enough.
Visitors can like the offer but avoid contact if they do not understand price level, process, scope or first step.
What to do: Explain what happens after the request and add enough context about scope, process or pricing logic.
High confidence: this conclusion is well supported by collected signals. It is based on a sample of 4 pages that could be read during the audit.
The page does not show enough proof before asking for trust.
Cold visitors can hesitate because they do not see clients, cases, reviews, numbers, process or guarantees.
What to do: Add concrete proof near the decision points: cases, results, client logos, reviews, team or process.
High confidence: this conclusion is well supported by collected signals. It is based on a sample of 4 pages that could be read during the audit.
The next step may not be clear enough.
A visitor can understand the page but still avoid action if buttons, forms or contacts do not explain what happens next.
What to do: Make the primary call to action consistent and explain the safe next step after clicking.
High confidence: this conclusion is well supported by collected signals. It is based on a sample of 4 pages that could be read during the audit.
What the site is losing now
Next step
Turn this audit into a short work plan
The automated report shows where the page loses requests. If you need to understand what to do by hand, BASE can turn it into a plan: first fixes, priorities, risks and what not to touch without a strategy.
A good place to start: The commercial conditions may not be clear enough.
Priority matrix
What to fix first and what not to touch yet
Recommendations are grouped by two practical signals: how much impact they can create for requests and how much effort the fix needs.
Do first
High impact, manageable effort
Clarify the commercial path: packages, pricing logic, process, objections and decision criteria.
This creates a stronger foundation for leads, advertising traffic and future manual optimization.
Plan separately
High impact, large effort
There are no recommendations in this zone for this audit.
Quick improvements
Low effort, medium or lower impact
Add a short block explaining the first step, timing and what the user should prepare.
This should make the page easier to understand and reduce friction before the request.
Move the strongest proof closer to the first call to action.
This should make the page easier to understand and reduce friction before the request.
Rename the main CTA so it says what the user gets after clicking.
This should make the page easier to understand and reduce friction before the request.
Do not start here
High effort without strong impact
Create a trust section that combines cases, measurable results and clear process evidence.
This creates a stronger foundation for leads, advertising traffic and future manual optimization.
Redesign the request path with one primary action, a clear form and visible contact fallback.
This creates a stronger foundation for leads, advertising traffic and future manual optimization.
Quick fixes
Add a short block explaining the first step, timing and what the user should prepare.
1 dayThis should make the page easier to understand and reduce friction before the request.
Move the strongest proof closer to the first call to action.
3 daysThis should make the page easier to understand and reduce friction before the request.
Rename the main CTA so it says what the user gets after clicking.
7 daysThis should make the page easier to understand and reduce friction before the request.
Deeper changes worth planning
Clarify the commercial path: packages, pricing logic, process, objections and decision criteria.
This creates a stronger foundation for leads, advertising traffic and future manual optimization.
Create a trust section that combines cases, measurable results and clear process evidence.
This creates a stronger foundation for leads, advertising traffic and future manual optimization.
Redesign the request path with one primary action, a clear form and visible contact fallback.
This creates a stronger foundation for leads, advertising traffic and future manual optimization.
Want BASE to turn this report into an action plan?
Leave your contact details and we will look at which fixes should come first: what can create impact quickly and what should not be touched without a strategy.