Methodology
How the audit
reads a page
BASE Auditor is not a formal checklist. It combines crawler data, rule-based scoring and optional AI writing to explain where a page loses leads and what should be fixed first.
1. Start from the URL and read the visitor path
The audit starts from the page you provide, then tries to read useful supporting pages such as contacts, pricing, cases, FAQ, about and service pages.
2. Extract content and technical signals
The crawler reads HTML, headings, first-screen text, buttons, forms, links, structured data, noscript content and modern framework data when available.
3. Score six business areas
The report separates the score into offer clarity, trust proof, conversion path, communication, acquisition readiness and commercial readiness.
4. Add evidence, confidence and coverage
The service shows what it found, how fully it could read the page and how reliable the conclusion is. This makes the report easier to verify manually.
5. Turn findings into actions
The final report includes the main issues, business impact, quick wins and strategic fixes ordered by practical priority.