Audit score
How to read the BASE Auditor score without overthinking it
The score is not a verdict. It is a fast signal that shows where the page looks strong or weak based on public content, technical signals and the audit methodology.
What we check
What people often misunderstand
- + A high score does not guarantee conversion.
- + A low score does not mean the business is bad.
- + Coverage and confidence affect how much trust to put in the report.
- + The most useful part is usually the weak block and priority list.
What the score includes
- + Overall score across six business areas.
- + Separate scores for offer, trust, action path, communication, ads and commercial clarity.
- + Coverage: how much useful content the audit could read.
- + Confidence: how well the conclusions are supported by signals.
How to act on it
- + Start with the weakest area that has high business impact.
- + Use evidence blocks to verify the conclusion manually.
- + Refresh the audit after meaningful changes.
- + Do not optimize the score at the expense of real users.
How it works
First the URL,
then the report
You provide a page, short business context and the page goal. BASE Auditor reads the page, finds useful internal URLs, saves evidence and explains the report in plain language.
FAQ
What score is good?⌄
Above 80 usually means the page looks solid in the automated review. But context, traffic quality and analytics still matter.
Why can two similar pages have different scores?⌄
The crawler reads what is publicly available and scores the signals it finds. Small differences in content, proof or forms can change the result.
Ready to check
Run the audit
and find weak spots
The service will show what can prevent requests on the page and give a short action plan without complicated marketing terms.