Before advertising
Check the website before ads so the budget does not leak
Before launching Google Ads, Meta Ads or another paid channel, the page has to be ready for cold visitors. BASE Auditor checks whether people understand the offer, see proof, find the action and do not get lost.
What we check
When to check before ads
- + You plan to launch ads but are not sure the page is ready.
- + Ads already run, but leads are expensive or rare.
- + The team wants to increase budget but does not know whether the page is the bottleneck.
- + The page has many buttons and sections but no simple path to contact.
What we check before launch
- + Whether the first screen explains what you offer and who needs it.
- + Whether the page matches the expectation created by the ad.
- + Whether the main action is visible: request, consultation, message or call.
- + Whether trust and commercial context are strong enough for cold traffic.
How the result helps
- + You understand whether the page can accept paid traffic now.
- + You see the fixes that should be made before increasing budget.
- + You can brief a designer or copywriter with concrete points.
- + You get a public report for discussion with the team.
How it works
First the URL,
then the report
You provide a page, short business context and the page goal. BASE Auditor reads the page, finds useful internal URLs, saves evidence and explains the report in plain language.
FAQ
Should I audit before every campaign?⌄
Audit before a major launch or when the page, offer or traffic source changes. Small ad copy tests do not always need a new audit.
Does the audit evaluate ad accounts?⌄
No. It evaluates the website side of the funnel, not campaign settings or bidding.
Ready to check
Run the audit
and find weak spots
The service will show what can prevent requests on the page and give a short action plan without complicated marketing terms.