FAQ and conversion
A good FAQ answers doubts before they block the request
FAQ is not just a support block. On lead-generation pages it can answer objections, explain process, clarify price logic and make the next step feel safer.
What we check
Offer clarity
Trust and proof
Path to request
Page readability
Readiness for ads
Commercial terms
When FAQ is missing
- + Visitors repeatedly ask the same basic questions.
- + The page does not explain process or timing.
- + Commercial terms are unclear.
- + The CTA appears before objections are answered.
What the audit checks
- + Whether an FAQ or objection-handling section exists.
- + Whether process and commercial questions are answered.
- + Whether FAQ supports the CTA instead of hiding critical information.
- + Whether structured data or readable content is available.
What to add
- + Questions that block requests most often.
- + Short answers about process, timing, price logic and next steps.
- + Links from FAQ answers to relevant proof or service sections.
- + A clear CTA after the most important answers.
How it works
First the URL,
then the report
You provide a page, short business context and the page goal. BASE Auditor reads the page, finds useful internal URLs, saves evidence and explains the report in plain language.
FAQ
How many FAQ questions do I need?⌄
Enough to remove major doubts. Five useful questions are better than twenty generic ones.
Should FAQ be hidden in accordions?⌄
Accordions are fine if headings are clear and the content remains accessible.
Ready to check
Run the audit
and find weak spots
The service will show what can prevent requests on the page and give a short action plan without complicated marketing terms.