Website audit for leads
A lead-focused website audit finds where potential clients get lost
If a website should generate requests, it is not enough to check design or SEO. The audit reviews the whole path: what the visitor sees, whether the offer is clear, whether trust is built and whether the next step is easy.
What we check
When this audit is useful
- + You have traffic from ads, SEO or social media, but few inquiries.
- + Sales managers hear the same basic questions from people who visited the site.
- + The website has a lot of information but no clear route to a request.
- + You are not sure what to fix first: text, trust, buttons, form or structure.
What we check in the lead path
- + Whether the value is clear before the visitor scrolls.
- + Whether a button, form, phone or direct contact method is visible.
- + Whether proof reduces risk: cases, reviews, clients, team, process.
- + Whether visitors get lost between pages, menu items and calls to action.
What the report includes
- + A score for how ready the site is to generate requests.
- + A list of the main losses and how they affect the business.
- + Concrete fixes for a designer, copywriter or developer.
- + Evidence from the page that supports the conclusion.
How it works
First the URL,
then the report
You provide a page, short business context and the page goal. BASE Auditor reads the page, finds useful internal URLs, saves evidence and explains the report in plain language.
FAQ
Do I need analytics access?⌄
No. For the first check, a URL is enough. The service looks at the page like a new visitor and finds obvious request barriers.
Is it suitable for B2B services?⌄
Yes. B2B pages must quickly explain who the service is for, why the company can be trusted and what happens after the first contact.
Ready to check
Run the audit
and find weak spots
The service will show what can prevent requests on the page and give a short action plan without complicated marketing terms.