B2B website audit
A B2B services website audit shows whether the page creates qualified requests
B2B visitors rarely convert because of one beautiful screen. They need clarity, proof, process, risk reduction and a low-pressure way to start a conversation.
What we check
Offer clarity
Trust and proof
Path to request
Page readability
Readiness for ads
Commercial terms
When B2B pages lose leads
- + The page uses broad expert language but does not explain the concrete service.
- + The buying committee cannot see proof, process or expected outcomes.
- + There is no clear first step for a qualified conversation.
- + The page attracts requests from the wrong companies or budgets.
What the B2B audit checks
- + Audience clarity and whether the offer matches a real business problem.
- + Proof: cases, results, client logos, team, process and expertise.
- + Commercial readiness: scope, process, timing and next-step expectations.
- + Whether the CTA filters and encourages the right type of lead.
What improves after the audit
- + The team sees what prevents serious prospects from contacting you.
- + Weak proof and unclear positioning become visible.
- + The first fixes can improve request quality, not just quantity.
- + The report can be used as a brief for messaging or page redesign.
How it works
First the URL,
then the report
You provide a page, short business context and the page goal. BASE Auditor reads the page, finds useful internal URLs, saves evidence and explains the report in plain language.
FAQ
Does it work for consulting and agency websites?⌄
Yes. The audit is especially useful for expertise-driven services where trust, proof and process are important.
Will it evaluate deal value or sales cycle?⌄
No. It checks the public page. Deal value and sales cycle require CRM and sales data.
Ready to check
Run the audit
and find weak spots
The service will show what can prevent requests on the page and give a short action plan without complicated marketing terms.