A landing page audit shows why a page does not generate requests

BASE Auditor looks at a landing page as a visitor path from the first screen to the request. You get a clear list of places where the page can lose attention, trust or action instead of a vague score.

What we check

Offer clarity
Trust and proof
Path to request
Page readability
Readiness for ads
Commercial terms

When to audit a landing page

  • + Ads bring visitors, but requests are rare or too expensive.
  • + The first screen looks polished but does not explain the offer clearly.
  • + Buttons exist, but the visitor does not know what happens after clicking.
  • + The page lacks proof: cases, reviews, numbers, process or guarantees.

What the landing page audit checks

  • + Whether the offer is understandable before the visitor starts scrolling.
  • + Whether one primary action is clear and not competing with other buttons.
  • + Whether there is enough proof for cold traffic.
  • + Whether the page explains terms, pricing logic or a safe first step.

What you get after the check

  • + An overall score and six separate scores for key business zones.
  • + Main issues in plain language: what prevents requests.
  • + Quick fixes for 1-7 days and deeper strategic changes.
  • + A public report link that can be shared with the team.

How it works

First the URL,
then the report

You provide a page, short business context and the page goal. BASE Auditor reads the page, finds useful internal URLs, saves evidence and explains the report in plain language.

FAQ

Does it work for a one-page website?

Yes. A landing page is often the best use case because the whole request path depends on one page: first screen, buttons, proof, form and copy.

Does this replace a full manual audit?

No. The automated audit finds visible losses and priorities quickly. Positioning, strategy and complex CRO hypotheses still need a manual review.

Ready to check

Run the audit
and find weak spots

The service will show what can prevent requests on the page and give a short action plan without complicated marketing terms.