Homepage audit
A homepage audit checks whether visitors understand the business quickly
The homepage often receives people from search, direct visits, referrals and ads. It must explain what the company does, who it helps and where to go next without forcing visitors to decode the site.
What we check
When the homepage needs a review
- + People land on the homepage but do not move to service or contact pages.
- + The company has grown, but the homepage still describes an old offer.
- + The page looks like a brochure rather than a useful route.
- + The first screen says too little or says it in abstract words.
What the homepage audit checks
- + Whether the first screen explains the business and value.
- + Whether visitors can choose the right service or next page.
- + Whether trust signals appear early enough.
- + Whether the page supports both new visitors and returning prospects.
What you will learn
- + Where the homepage creates confusion or delay.
- + Which blocks should be moved, rewritten or removed.
- + How to make the route to services and contact clearer.
- + Which proof signals should be placed closer to the top.
How it works
First the URL,
then the report
You provide a page, short business context and the page goal. BASE Auditor reads the page, finds useful internal URLs, saves evidence and explains the report in plain language.
FAQ
Is the homepage always the most important page?⌄
Not always. For ads or SEO, a service page can be more important. But the homepage still shapes trust and navigation for many visitors.
Can the audit read supporting pages?⌄
Yes. It can use contacts, about, cases and service pages when they are reachable and useful for the conclusion.
Ready to check
Run the audit
and find weak spots
The service will show what can prevent requests on the page and give a short action plan without complicated marketing terms.